Looking at how Facebook has become today, it is getting really overloaded with people sharing information. So much so that it seems there’s no easy way for friends and fans to digest the information shared by others.
How many Facebook Pages have you liked? How many friends have you made? How are they going to squeeze all the information for you to view in a nice newsfeed? Plus, there are even more advertisers who want to reach out to you as well. Liking a page is no longer as effective as doing advertising.
As digital marketers, we have to treat Facebook as one of the marketing channels that we have to pay in order to reach out (even to our own fans too). No longer are the days when you get free access to your fans who have liked your page. In fact, if you can get your fans to share on their profiles, that’s more effective as Facebook somehow gives priorities to friends. There is another way whereby we can post almost every other minutes since real time postings also have some priorities.
Facebook is an important platform as it has become a personal usage for many where they share and like. That’s also why businesses still cannot forget Facebook as one of their touch points in their overall marketing strategy.
Gone are the days when people think that you can slowly grow your fans in quality for your Facebook Pages. Without advertising, Facebook Page reach out is always 1% or less. It is very hard for a person to be loyal to your Facebook Page for long because of different distractions. Newsfeed is the one which is loyal because it is convenient, but it is very difficult to get into newsfeed because of the flood of information trying to get in as well.
Content schedule posting is still important. But it is only one variable out of so many others to work on. We should still work on outreach programs such as advertising and email marketing to our lists. Then, the engagement part comes in as well. That’s where the so-called quality fans are attracted. After some time, they will no longer be of “quality” due to other distractions along. While it’s hot, we have to capture the potential ones as leads through various digital marketing methods such as bringing them to a landing page.
In other words, when there’s still people, there’s still potential. It is only up to our imagination how we can do a better hacking in the growth.