Charles Lau dot Com

Well, the truth is that there is always someone out there who might comment on you or me. It all depends on how famous or infamous you are. The idea is to embrace and change for the better. And this is something which many MNC companies cannot accept as it’s to do with their online reputation. And so, we have new companies setting up to become online reputation managers for you and me.

Online reputation managers’ job is not a one time thing. Once they are able to solve your current issues, it doesn’t mean they will end there. Instead, it will keep on happening and it looks to stay for more of such managers around.

Everybody, including you, me, business entities, community groups, and just any individuals or groups, have been utilizing the Internet Web 2.0 tools for their social network use. Whether you start your own dot com, or you leverage on Google Groups or Facebook Groups, it’s going to help you to build a presence.

Search engines are going to like you as they can provide more targeted traffic as their business. Social media websites are going to help you to get more traffic. Bloggers are going to link one another for information relevance.

Who really cares so much about their look and feel? So what if we get grammatical errors? Big companies are very careful about their every communication channel. It makes the focus to be on what is “right”, instead of what is your contents for the website.

Everybody are coming in. And because of its convenience, i believe the baby boomers will catch on pretty soon.

It took me quite a while to convince myself to get mobile broadband internet access when my phone can access wireless access points which are readily available in many places in Singapore.

As such, i’ve been thinking what i can do with my mobile phone and unlimited internet access before i signed up a two year plan with Singtel promotion on their Broadband on Mobile Plan 2000 which costs me SG$24.40 per month.

1. I used Nokia Sports Tracker which utilises GPS to track my running route, and Navteq Maps which uses the mobile broadband to download the relevant maps. It’s so useful as i can track my speed of jogging and whether i can pace myself better in my next run at Mount Faber.

2. I used Google Maps which tells me where i can go with GPS and 3G. It shows me the map and i can plan my route better when i drive around.
3. I used Wavelog to blog here and everywhere. It’s my portable blogging program which i can use to blog wherever i go. It’s so useful as i will be able to be more efficient as a blogger.

4. I used Widsets to check my RSS feeds regularly. They are so useful as i wouldn’t be bored with my connected phone with me.

5. I used Gmail program on my Nokia N95 to check my mails and it’s a really terrific program!

6. I used Twibble to access my twitter to update my followers of where i am, and what i am doing. It’s really useful and i can keep in touch with them.

7. I used Fring to chit chat on my N95 which allows me to avoid making too much phone calls locally and in overseas. It’s great for me to keep in touch with all of them.

8. I used Qik from time to time to let the world see what i’m doing right now and then. It’s a good program not to be missed!

9. I used Internet Radio to listen to Webmaster Radio dot Fm and many others. It’s a great tool to relax and to listen to radio from all over the world.

10. I used Joikuspot premium to allow my internet devices to connect to internet. It’s so much faster than the bluetooth which only allow up to 1mb. My laptop can now access internet without restrictions. Who needs a Hua Wei device? These people are missing a lot of things here.

How does it feel when you are talking to google as a company? How does it feel when we can talk to Matt Cutts directly via twitter and his blog? I should say the internet has become personal again. And it’s so much more personal than ever before.

The tools such as blogs, wikis, twitter, 12 seconds, qik, digg, flickr, facebook and more. We no longer deal with search engine optimization as the only way of generating traffic. We deal with social media marketing to bring in the traffic. There’s no such thing as starting a beautiful website and you do nothing to attract traffic. In blogging, we learn about link baiting articles.

However, the corporates have problem understanding about such things. First of all, they have not made a lot of money from the web. So they don’t really focus a lot on it. Secondly, the employees inside have problem understanding web 2.0 marketing because they have never seated in the internet marketing’s point of view before.

I am not suprised to see many corporates are having difficulties with the internet when they know there’s something potential about it. Many of them pour money into the agencies to help them fulfill just like how they did with the PR agencies. Internet is actually something very personal to the individual companies. Marketing should not be outsourced. In fact, it may be a better idea to send your PR articles in PRWeb.com when they have the internet exposure.

Will the corporates be able to come out of the offline world? It’s just about time. And the time is now.