Whenever you start working on your corporate website, you are essentially thinking about your business in both theory and practical.
It is like working out a business plan for your customers to see publicly. You have to think of your business introduction and your offering of products and services.
It is more than just an “online brochure”. It is the gateway for your customers to come to you.
Many small and medium companies are resorting to diy solutions to get their websites up and running. For those who spent very little time on getting their websites up, they are usually either buggy or incomplete. I personally feel that it may be detrimental to their business instead because they may be professional in person and in deliverables, but their websites are their potential leads’ first encounter of their businesses. It may give an impression of their incompetency as well as in the quality of their deliverables.
A good corporate website gives the potential leads a good understanding of your business. It voices down to the various things to work on: information architecture, web look and feel and the ease of contacting the company.
At the end of the day, the idea is that if you can spend time to diy, do it by all means so that you can achieve the same results. If not, it is always better to spend your money instead because you should spend your time with your customers instead. Depending on the web agency that you engaged, it is good for a third party to take a look at your business and determine your website because you could have been indulged in your work for so long that you might not be able to see from a bigger perspective.